{"id":857,"date":"2020-05-19T15:03:00","date_gmt":"2020-05-19T14:03:00","guid":{"rendered":"https:\/\/www.invictus-lead-generation.de\/?p=857"},"modified":"2024-09-17T13:27:56","modified_gmt":"2024-09-17T12:27:56","slug":"location-based-marketing-in-3-schritten-store-openings-optimieren","status":"publish","type":"post","link":"https:\/\/alt.invictus-lead-generation.de\/en\/location-based-marketing-in-3-schritten-store-openings-optimieren\/","title":{"rendered":"Location Based Marketing &#8211; In 3 Schritten Store-Openings optimieren"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Mittlerweile d\u00fcrfen die meisten Gesch\u00e4fte, Restaurants, Caf\u00e9s unabh\u00e4ngig von ihrer Gr\u00f6\u00dfe wieder \u00f6ffnen. Aber wie erf\u00e4hrt der Kunde, dass sein Italiener um die Ecke oder die Kundin, dass die Lieblingsboutique neue Ware am Lager hat? Woher bekommt die Kundschaft die Informationen unter welchen Auflagen ein Restaurant, Shop, Friseur etc. ge\u00f6ffnet hat? Derzeit nur, wenn er proaktiv die Website besucht oder der H\u00e4ndler Mailings, SMS oder WhatsApps an seine Stammkunden verschickt. Das ist aber gr\u00f6\u00dftenteils illusorisch, da station\u00e4rer Einzelhandel und Gastronomie im Gegensatz zum B2B-Gesch\u00e4ftsumfeld oder dem Online-Handel keine Daten seiner Kunden sammelt. Location Based Marketing bietet eine effektive M\u00f6glichkeit, Kunden gezielt in ihrer N\u00e4he anzusprechen und sie \u00fcber wichtige Informationen wie \u00d6ffnungszeiten, Maskenpflicht oder Lieferdienste zu informieren.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Alle\u00a0Antworten auf die wichtigsten Fragen, die es f\u00fcr den Konsumenten zu beantworten gibt, sollten schnell einsehbar sein. Einige haben wir Ihnen zusammengestellt:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Haben Sie ge\u00f6ffnet oder geschlossen?<\/li>\r\n\r\n\r\n\r\n<li>Gilt f\u00fcr den Konsumenten die Maskenpflicht?<\/li>\r\n\r\n\r\n\r\n<li>Haben Sie das Produkt vorr\u00e4tig?<\/li>\r\n\r\n\r\n\r\n<li>Sind alle Standorte geschlossen oder ge\u00f6ffnet? Gibt es Ausnahmen?<\/li>\r\n\r\n\r\n\r\n<li>Gibt es einen Liefer- oder Pickup-Service?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Tipp: Die Corona-Ma\u00dfnahmen sollten immer im Blick gehalten werden, um schnell Informationen zu \u00c4nderungen zu teilen!<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Step 1: Online Informationen sollten auf allen Kan\u00e4len auf dem neuesten Stand sein<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Webseite, Google Maps<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u00d6ffnungszeiten<\/li>\r\n\r\n\r\n\r\n<li>Auflagen: Maskenpflicht, Abstand etc.<\/li>\r\n\r\n\r\n\r\n<li>Angebot: Produkte, Dienstleistungen etc.<\/li>\r\n\r\n\r\n\r\n<li>Informationen zu Lieferservice<\/li>\r\n\r\n\r\n\r\n<li>Adresse<\/li>\r\n\r\n\r\n\r\n<li>Ansprechpartner + spezielle Service-Hotlines<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Step 2: Updates teilen<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Alle Anpassung und \u00c4nderungen, die das Gesch\u00e4ft auf der Webseite\u00a0vorgenommen hat, werden mit den Stammkunden \u00fcber vorhanden Kontaktdaten wie Mailings oder Messenger-Dienste sowie Social-Media-Kan\u00e4le geteilt. Instagram und Facebook sind ideale Kan\u00e4le, um das Re-Opening zu promoten und t\u00e4glich Updates zu verbreiten.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Step 3: Location Based Advertising<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Um noch mehr potenzielle Kunden in der direkten Nachbarschaft zu erreichen, bekommt das Location Based Advertising derzeit einen neuen Aufschwung. Hierbei werden standortspezifische Werbeanzeigen den Nutzern auf Ihrem Mobilfunkger\u00e4t\u00a0ausgespielt. Das Prinzip funktioniert mittels Geo-Tracking und hat den Vorteil, dass nur regionale Angebote angezeigt werden.\u00a0Beim Geo-Fencing werden die GPS-Koordinaten des Users zur Bestimmung des Standorts genutzt. Der Vorteil dabei ist, dass die Lokalisierung bis auf wenige Meter genau vorgenommen werden kann, das bedeutet zwar geringe Reichweite, ist aber f\u00fcr den station\u00e4ren Gesch\u00e4fte den geringsten Streuverlust ihrer Marketingma\u00dfnahmen.\u00a0Invictus nutzt daf\u00fcr die etablierte Technologies ihres Partners <a href=\"https:\/\/www.yoose.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.yoose.com\/\">Yoose<\/a>.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Mittlerweile d\u00fcrfen so gut wie fast alle Gesch\u00e4fte und Ladenlokale unter bestimmten Auflagen wieder \u00f6ffnen. Nur genau da liegt das Problem f\u00fcr den Konsumenten, woher bekommt er die Informationen unter welchen Auflagen ein Restaurant, Shop, Friseur etc. ge\u00f6ffnet hat? In 3 Schritten Store-Openings optimieren<\/p>","protected":false},"author":1,"featured_media":858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Location Based Marketing: Sprechen Sie Kunden in der N\u00e4he an<\/title>\n<meta name=\"description\" content=\"Nutzen Sie Location Based Marketing, um Kunden gezielt \u00fcber Ihre \u00d6ffnungszeiten, Sicherheitsma\u00dfnahmen und Angebote zu informieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alt.invictus-lead-generation.de\/en\/wp-json\/wp\/v2\/posts\/857\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Location Based Marketing: Sprechen Sie Kunden in der N\u00e4he an\" \/>\n<meta property=\"og:description\" content=\"Nutzen Sie Location Based Marketing, um Kunden gezielt \u00fcber Ihre \u00d6ffnungszeiten, Sicherheitsma\u00dfnahmen und Angebote zu informieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alt.invictus-lead-generation.de\/en\/location-based-marketing-in-3-schritten-store-openings-optimieren\/\" \/>\n<meta property=\"og:site_name\" content=\"Invictus Lead Generation GmbH\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-19T14:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T12:27:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alt.invictus-lead-generation.de\/wp-content\/uploads\/2021\/08\/Store_Opening.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/alt.invictus-lead-generation.de\/location-based-marketing-in-3-schritten-store-openings-optimieren\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/alt.invictus-lead-generation.de\/location-based-marketing-in-3-schritten-store-openings-optimieren\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/alt.invictus-lead-generation.de\/#\/schema\/person\/cf0c6220bcaa3f5abb8a2c22b4912abd\"},\"headline\":\"Location Based Marketing &#8211; 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